A goal like "grow our socials" never gets done, because nothing about it can actually be checked off. Answer five prompts to force it into something specific and measurable before you commit time or budget to it.
Specific
Exactly what, for whom, in what area.
Measurable
A number or signal that proves it happened.
Achievable
Realistic with the resources you actually have.
Relevant
Tied to a real priority, not just busywork.
Time-bound
A deadline, not "eventually."
Answer the five prompts below and get one clean, ready-to-share objective statement.