A campaign without a sequence is just content going out with no plan for what happens after someone sees it. Set a goal and tactics for each stage, from first impression to repeat customer.
Reach
Get in front of the right audience.
Act
Turn attention into a first action — a click, a sign-up, a visit.
Convert
Turn that action into a sale or a committed lead.
Engage
Keep them coming back after the conversion.
Add a goal and tactics for each stage below.